Home/Blog

Insights, updates,
& stories.

Long form writing on the technology actually moving local businesses, and what to ignore. No listicles of five tools.

Filter ·
⌘K SEARCH POSTS
Every WordPress site we host is patched.
FOUNDING NOTES 2 MIN

Every WordPress site we host is patched.

A critical PHP flaw went public this week. Here is what we did, and what it means for your site.

OCT 22 · 2026
TRAI's new spam call rules: what they mean for businesses that sell by phone.
NEWS 5 MIN

TRAI's new spam call rules: what they mean for businesses that sell by phone.

The rules are written for telecom companies. Businesses that sell by calling will feel them first.

OCT 17 · 2026
New e-commerce rules from January 2027. What a small online seller should check.
NEWS 5 MIN

New e-commerce rules from January 2027. What a small online seller should check.

The government has amended the E-Commerce Rules. Here is what changed, who it touches, and what I would fix first.

SEP 17 · 2026
Your feed is full of 1980s photos. It is also an onboarding lesson.
FOUNDING NOTES 8 MIN

Your feed is full of 1980s photos. It is also an onboarding lesson.

Millions of people installed an AI app this month having never used one before. The mechanism that got them there is copyable, including the numbers I would not trust.

SEP 10 · 2026
Every business should start with a Google Business Profile.
FOUNDING NOTES 9 MIN

Every business should start with a Google Business Profile.

It is free, it takes an afternoon, and most businesses still have not done it. Here is what the current data actually says, including the numbers I would not trust.

SEP 09 · 2026
The gap we couldn't stop seeing.
FOUNDING NOTES 4 MIN

The gap we couldn't stop seeing.

Big companies run on good systems. Most local businesses don't. That gap is the reason NexGU exists.

APR 01 · 2025
Why I called it "NexGU."
FOUNDING NOTES 4 MIN

Why I called it "NexGU."

Every company name is a promise. Here's the one I made, and why "upgrade" means more than it sounds.

MAR 15 · 2025
The beginning of NexGU.
FOUNDING NOTES 6 MIN

The beginning of NexGU.

It all started with a simple curiosity about how technology transforms businesses.

MAR 01 · 2025