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/01 · Notes & field reports

Insights, updates,
& stories.

Long-form writing on the technology actually moving local businesses — and what to ignore. New post most Mondays. No newsletter spam, no five-tools-listicle nonsense.

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The gap we couldn't stop seeing.
FOUNDING NOTES 4 MIN

The gap we couldn't stop seeing.

Big companies run on good systems. Most local businesses don't. That gap is the reason NexGU exists.

APR 01 · 2025
Why I called it "NexGU."
FOUNDING NOTES 4 MIN

Why I called it "NexGU."

Every company name is a promise. Here's the one I made, and why "upgrade" means more than it sounds.

MAR 15 · 2025
The beginning of NexGU.
FOUNDING NOTES 6 MIN

The beginning of NexGU.

It all started with a simple curiosity about how technology transforms businesses.

MAR 01 · 2025
/02 · Stay close

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